Paul
Adegoke

Built and launched 1204Studios — a technology-led creative studio serving brands across Lagos and beyond. Oversees brand strategy, visual identity, and creative direction across all client engagements. Introduced AI-assisted research and strategy workflows that compress timelines without compromising output quality.

Incorporated stakeholder feedback into design reviews to refine assets and meet campaign goals. Ensured brand consistency by balancing creativity with strategy across web, print, and social platforms. Designed landing pages, ads, and branded assets that boosted click-through rates by 18% and increased campaign conversions.

Revamped social media design, boosting customer engagement by 30% and increasing followers by 25%. Implemented targeted strategies that drove app downloads from 15k to 25k, achieving 40% projected growth. Directed campaigns for Travel Card, Wallets, and Pay Small Small, driving 15% market engagement growth. Contributed to a 20% increase in sales by leading integrated campaigns across multiple platforms.

Reduced OOH material delivery time from 1–2 days to under 2 hours, improving operational efficiency. Created motion graphics for diverse business units across e-commerce, fintech, logistics, travel, and health sectors. Designed visuals for major marketing campaigns, boosting brand engagement and driving sales growth.

Mentored a team of 3 art directors, improving animation quality by 20% through hands-on guidance. Ensured brand consistency across 12+ campaigns by setting clear creative standards. Oversaw motion design projects from concept to delivery, meeting deadlines and client expectations.

Designed ATL and BTL marketing materials that improved brand recognition by 15%. Co-authored retention strategies that increased customer loyalty and boosted retention by 25%. Created impactful visuals that enhanced campaign visibility across print and digital platforms.

Delivered brand identity designs that elevated client recognition in fintech, retail, and beauty sectors. Created compelling OOH advertising assets that increased public engagement and brand awareness. Produced motion graphics that enhanced storytelling and improved audience engagement across campaigns.