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Chiamaka
Ukaigwe

Growth Marketing Manager

Lagos, Nigeria

Chiamaka Ukaigwe
Profile

The full
picture.

Chiamaka started where most marketers do: building audiences. She was a content creator and then a social media strategist — and she was good at it. But the more she grew brand accounts and watched the numbers move, the more she wanted to understand *why* they moved. That curiosity pulled her deeper: into paid media, conversion funnels, retention loops, and the full picture of how brands actually grow. At 1204Studios she leads growth strategy across client accounts — connecting the creative work to measurable outcomes and building systems that compound.

"Followers are a lagging indicator. I care about what made them show up in the first place."

Career

Experience

4 roles

Growth Marketing Manager

2026 – Present
1204Studios· Lagos, Nigeria

Leads growth strategy across studio and client accounts — owning the full acquisition and retention funnel, not just the top of it. Connects creative output to channel strategy, paid distribution, and performance metrics. Builds growth systems that work beyond individual campaigns.

Social Media Manager

Early 2026
1204Studios· Lagos, Nigeria

Joined the studio to lead social presence. Built the content and community foundation before expanding her scope into broader growth marketing — identifying gaps in the funnel that creative content alone couldn't close.

Social Media Strategist

2024 – 2025
Tilt Digital· Lagos, Nigeria

Developed and executed content strategies for lifestyle and consumer brands. Grew three brand accounts by over 10,000 followers in 6 months. Began embedding performance analysis into content decisions — tracking what drove traffic, not just engagement.

Content Creator

2022 – 2024
Freelance· Lagos, Nigeria

Managed social media channels and content calendars for fashion, food, and lifestyle brands. Built the instincts for audience behaviour and platform dynamics that later became the foundation of her growth marketing approach.

Capabilities

Skills

Growth StrategyFull-Funnel MarketingPaid Social & DistributionSocial Media StrategyCommunity ManagementContent PlanningAnalytics & ReportingRetention & Re-engagementCampaign ConceptingCopywritingInfluencer Coordination
Stack

Tools

Meta Ads ManagerGoogle AnalyticsLaterHootsuiteCanvaMeta Business SuiteNotion
Background

Education

B.Sc. Marketing

Lagos State University

2022

Credentials

Certifications

Social Media Marketing Certification

HubSpot Academy

2023

Growth Marketing Fundamentals

CXL Institute

2024

Part of

1204Studios

Technology-led. Detail obsessed.

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